PDC | Digital

Social media, the perfect opportunity to boost engagement with your current and desired customers! Everyone has some sort of social media platform these days so why wouldn’t you use it to promote your business?

No longer are search engines the only place to find businesses, social media platforms are being used more and more to find businesses for people’s needs. Why? Social media generally tends to be more updated than any website on the web. People can view a business profile and keep up to date with offers and information on a daily basis.

In the early days, social media was often used as a broadcasting tool, showcasing products & services with the aim of driving people back to your website. While it is ok to broadcast services messages intermittently, the hard sell approach is now gone and it is very easy to switch people off.

Producing engaging content is key. Helpful content that solves a problem or gives the audience a better understanding without the hard sell approach.  The use of visuals (images and infographics) and especially videos, add interest and increases the chance of someone clicking and having a look through your profiles.

Keeping on top of your social media isn’t always easy when you’re busy juggling a business, but our social media team can help take off some of the pressure by offering help in social media management and social media training. From content creation through to executing a social media campaign. Better yet we will assist you in developing a content marketing strategy that will make your business social media thrive!